The structures that organise our world, both visible and invisible, range from the menu on our favourite sneaker store’s website to the path we follow to find truth online. What are the various methods you can employ to organise your surroundings?

As a designer, your goal is to ensure users can easily find what they’re looking for in the product you’ve created. Information Architects specialize in categorizing the ever-expanding volume of information on websites and digital applications, making it user-friendly.

Not all companies have dedicated Information Architects. Thus, designers need to consider the information architecture of the products they create. Questions to consider include: How do we want people to navigate our app? How should we label menu items? What hierarchies and relationships should we establish between different areas of our product?